BRIEF

In a highly competitive market, a leading energy company sought to increase customer acquisition for a specific product aimed at high-energy-consuming sectors. To meet these goals, the following factors were outlined:

• Use a cross-channel integrated campaign to ensure maximum reach and brand consistency across multiple platforms
• Regional upweights, focusing media spend in geographic areas with the highest potential for conversion
• A data-led focus on the most appropriate sectors, identifying regions with high levels of energy consumption for maximum relevance and impact

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SOLUTION

TLC developed a comprehensive marketing strategy, leveraging both traditional and digital media channels for maximum effectiveness. This included:

• Targeted media activity across Door Drops, direct mail, regional TV advertising, and OOH placements – strategically timed and geographically focused.
• High-frequency messaging that reinforced the campaign’s core value propositions through strong, compelling calls to action.
• Channel-specific creative adaptation, ensuring that the messaging and visuals were tailored to resonate with each specific target audience segment. This approach helped position the product as an early-adopter opportunity, particularly appealing to high-energy usage consumers.