by admin | May 23, 2025 | DOOR DROP INSIGHTS
WHY DOOR DROP SHOULDN’T BE OVERLOOKED WHEN TARGETING A YOUNGER AUDIENCE There’s no doubt about it that Door Drop is usually a great fit when brands want to communicate with older audiences, but there’s a misconception that Door Drop isn’t right for reaching younger...
by admin | May 23, 2025 | DOOR DROP INSIGHTS
DOOR DROP AND GDPR COMPLIANCE The General Data Protection Regulation (GDPR) came in to force in May 2018 with the intention to improve the level of protection surrounding personally identifiable information (PII) both on and offline. The stark changes to ways in which...
by admin | May 23, 2025 | DOOR DROP INSIGHTS
CENSUS DATA RELEASE DRIVES NEW INSIGHTS AND TARGETING CAPABILITIES Census data release drives new insights and targeting capabilities through The Leaflet company’s data partner CACI Each decade for the past 220 years, a detailed, snapshot census has shed an invaluable...
by admin | May 23, 2025 | DOOR DROP INSIGHTS
TIS THE SEASON FOR MAIL – A Q4 INSIGHT Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period...
by admin | May 21, 2025 | DOOR DROP INSIGHTS
THE LAUNCH OF JICMAIL On the 18th January 2018, an event held at the Postal Museum near Mount Pleasant sorting office, including a ride on the underground Mail railway, saw the launch of JICMail the first Joint Industry Committee producing Media Metrics for Addressed...
by admin | May 21, 2025 | DOOR DROP INSIGHTS
DOOR DROP ADVERTISING DRIVES RECORD ENGAGEMENT FIGURES DURING THE PANDEMIC With a nation in lockdown no less than 3 times in the space of 10 months and unprecedented uncertainties around health, economy and society, it’s no great surprise that Door Drop spend has been...
