THROUGHOUT OUR 40 YEAR HISTORY, THE LEAFLET COMPANY HAVE SPECIALISED IN CRAFTING TAILORED DOOR DROP CAMPAIGNS DESIGNED TO ELEVATE A BRAND’S VISIBILITY AND CUSTOMER ENGAGEMENT, DRIVING TANGIBLE RESULTS.
ALWAYS THINKING LOCALLY, ACTING NATIONALLYTLC ARE YOUR SPECIALISTS IN TURNKEY DOOR DROP SOLOUTIONS FROM CAMPAIGN INCEPTION THROUGH TO EVALUATION
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HOW WE DO IT
STRATEGIC PLANNING
We meticulously plan every aspect of your Door Drop campaign, from defining your target audience, building audience segmentation models, aligning with digital media activations, and selecting the most effective distribution.
SEAMLESS EXECUTION
As a preferred partner of Royal Mail and with our own network of Team hubs and distributors across the UK, we are uniquely placed to offer precisely targeted mixed method distributions to balance cost efficiencies.
HYPER LOCAL TARGETING
Utilising advanced data analytics and demographic insights, we ensure your Door Drops are delivered to the households most likely to respond positively to your message. Planned and distributed down to postcode.
ANALYTICS
We provide comprehensive analytics and insights to track the effectiveness of your leaflet advertising campaign, allowing you to make data-driven decisions for future strategies.
CREATIVE & PRINT
Our team of experts collaborate with you to develop eye-catching designs and compelling messaging that captivates recipients and drives action. We can also manage all your print requirements.
SERVICE
Your success is our priority. Our dedicated team is always available to provide support and guidance every step of the way.
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HOW CAN LEAFLET COMPANY HELP YOU?
DOOR DROP
Door Drop can form a powerful and integral part of any media campaign with optimum planning and execution. A highly targeted and measurable solution based on postcode sector level planning and distribution, successful Door Drop campaigns can be distributed at a local, regional or national level across the UK.
The approach and planning methodologies will be determined by the discipline of a client, as well as audience insight or customer data available. The Leaflet Company also have a series of in-depth criteria that help us makes implementational planning recommendations including methods of distribution per postcode sector, rotation and frequency, creative messaging, format and media flighting.
The Leaflet Company are uniquely positioned to offer both Royal Mail and Team distributions and therefore obstacles of any single delivery methods are removed ensuring flexibility and guaranteeing the most cost-effective solution is being presented.
Once a Door Drop campaign plan is finalised for you we can continue to manage the entirety of your Door Drop journey from the management and booking, to printing, transport, distribution and post campaign evaluation – all with a dedicated account team at your side.
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PRINTFORCE
Printforce is a print management division specialising in the production of printed material for Media Concierge Direct Marketing brands with over 100m items printed last year.
At Printforce we strive to offer our clients competitive print pricing in conjunction with their distribution requirements whilst not compromising on quality or service levels. All our print manufacturers have a proven track record and decades of experience to ensure the items we print, are not only meet expectations aesthetically, but are delivered on time, and packed/ labelled correctly.
If you have a Door Drop, Insert, Partially Addressed or Direct Mail campaign that you would like us to quoteon production for, then please get in touch.
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DATALAB
DataLab delivers powerful audience insights, predictive modeling, and post-campaign evaluations to provide the most informative and actionable intelligence possible. Our expertise includes data cleansing, designing robust and reliable test structures, and uncovering the relationship between media—especially digital channels—and sales performance.
By leveraging advanced analytics, we help you optimize your Door Drop campaigns, ensuring continuous improvement and maximum impact. Let DataLab turn your data into smarter marketing decisions.
PARTIALLY ADDRESSED MAIL
Partially Addressed Mail (PAM) is a highly targeted and responsible solution that combines the effectiveness of targeted advertising with the anonymity of unaddressed mail. We leverage advanced data analytics and segmentation techniques to identify the most receptive audience segments for your message. You can top up postcodes in areas where you already have existing customers or find postcodes with similar potential customers. By harnessing the power of Partially Addressed Mail, you can maximize the impact of your marketing campaigns while minimizing waste and ensuring cost-effectiveness. Reach the right audience, at the right time, with the right message – all while respecting consumer privacy.
The Leaflet Company will always make recommendations on Door Drop, Partially Addressed Mail or a combination of the two based on each client and the specific campaign objectives.
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SITE TO SITE
Site to Site are Media Concierge’s transport and packaging arm, offering courier, haulage and print finishing services with over a decade of experience in the industry.
With 65 vehicles, ranging from small 3.5 tonne vans to 44 tonne artics we get your print from A to B every day of the week. Using the latest satellite technology to track the movements of our vehicles, we can provide you with up to the minute information on the progress of your delivery all at best in market rates.
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SYNERGY
Synergy integrates traditional and digital media at a hyper local level, reducing waste and maximising ROI. Built for high-volume, multi-location businesses, it simplifies complex local marketing strategies for easy use.
Synergy was born out of the need for more strategic alignment of cross-channel campaigns and the proven compound benefit of Door Drop and Digital being planned and activated from the ground up.
The Leaflet company provide a single point of contact to fulfil cross-channel local marketing needs on a national scale.
We support and simplify operations for our clients via a host of platforms, tools and tech all of which are customisable for our clients and are unique to TLC.
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DIRECT MAIL
A more targeted and personalised solution often used to market loyalty programs and promotions for existing customers and high-value products. TLC curate address data for our clients in house using a variety of data planning techniques and data models.
BRAND TO HAND
Connect with your audience in the most direct and engaging way possible. Our brand-to-hand leaflet distribution service ensures your message reaches the right people at the right time, whether in busy high streets, events, or targeted locations. With a professional and strategic approach, we create meaningful interactions that drive awareness, engagement, and action—making your brand unforgettable.
MEDIA CONCIERGE
The Leaflet Company form part of Media Concierge, a group of businesses focused on local marketing solutions. Collectively, we work with a vast array of publishers, advertisers, agencies and partners as localisation media experts to plan marketing campaigns to the highest of standards with our specialist teams. Our clients benefit from our vast group offering as the local marketing experts and we are proud to maintain very competitive rates using our group transport and logistics, data & campaign analysis and multi-platform media solutions.
For a full overview of our group solution, click here
LEAFLET DISTRIBUTION AND DOOR DROP FAQs
WHEN IS THE LATEST I CAN BOOK A DOOR DROP?
This is dependent on the geography and method of distribution. Our Team distribution operation means we can always try and accommodate late bookings, sometimes a week prior to delivery! However, we would always suggest at least 2 weeks for any activity, longer if print is also required.
WHEN IS THE LATEST WE CAN DELIVER DOOR DROP STOCK?
For Royal Mail the delivery deadline is 10 days prior to week commencing date. Site to Site delivery deadline is 12 days prior to week commencing date (please note all deadlines vary around bank holidays).
HOW LONG WILL IT TAKE FOR LEAFLETS TO BE DELIVERED?
Leaflets are booked on a week commencing date basis and items will be delivered across the week depending on distribution method. Team distribution can be more flexible where required.