by admin | May 23, 2025 | DOOR DROP INSIGHTS
DOOR DROP AND GDPR COMPLIANCE The General Data Protection Regulation (GDPR) came in to force in May 2018 with the intention to improve the level of protection surrounding personally identifiable information (PII) both on and offline. The stark changes to ways in which...
by admin | May 23, 2025 | DOOR DROP INSIGHTS
CENSUS DATA RELEASE DRIVES NEW INSIGHTS AND TARGETING CAPABILITIES Census data release drives new insights and targeting capabilities through The Leaflet company’s data partner CACI Each decade for the past 220 years, a detailed, snapshot census has shed an invaluable...
by admin | May 23, 2025 | PRINT VS DIGITAL
WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD Fast forward to today, and we can all agree that print has firmly validated its place from both a consumer and advertiser perspective. In fact, print marketing is still going strong. Yes, we may have seen a decline in...
by admin | May 23, 2025 | DOOR DROP INSIGHTS
TIS THE SEASON FOR MAIL – A Q4 INSIGHT Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period...
by admin | May 21, 2025 | MARKET INSIGHTS
WHY THE SPENDING POWER OF THE GREY MARKET SHOULD NOT BE OVERLOOKED AS THE UK FACES RECESSION With a recession on the horizon and typical consumer behaviours shifting, the grey market, namely the 55-plus aged consumers, must not be overlooked. This audience stand out...
